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Automotive Augmented Reality Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Function (AR HUD With Navigation, AR HUD With Adaptive Cruise Control (ACC), AR HUD With Standard Functions, AR HUD With Lane Departure Warning (LDW), Advanced AR HUD); Sensor Technology (LiDAR, Radar, Sensor Fusion, CCDCMOS Image Sensors); Display Technology (TFT-LCD, Other Advanced Technologies); Level of Autonomous Driving (Fully Autonomous, Semi-Autonomous) and Geography
The consistent evolution of the augmented reality technology has had its impacts on the automotive industry too. The rapidly evolving demands for the AR technology in the automotive sector ensures and focuses on driver safety. The head-up displays (HUDs) provide comfort for the driver for reading the things displayed as well as provide a comprehensive vision to surrounding factors. The HUDs are equipped with transparent displays and guide the driver on the path and the directions without altering their line of sight.
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Companies Profiled in this report includes: Apostera GmbH, Robert Bosch GmbH, Continental AG,Garmin Ltd., MicroVision, NVIDIA Corporation, Pioneer Corporation, Texas Instruments Incorporated, Visteon Corporation, Panasonic Corporation, Yutaka Giken Company Limited
Based on function, the global augmented reality market is segmented into AR HUD With Navigation, AR HUD With Adaptive Cruise Control (ACC), AR HUD With Standard Functions, AR HUD With Lane Departure Warning (LDW) and Advanced AR HUD.
On the basis of sensor technology, the market is segmented into LiDAR, Radar, Sensor Fusion and CCD/CMOS Image Sensors.
Based on display technology, the global augmented reality market is segmented into TFT-LCD and Other Advanced Technologies.
Based on level of autonomous driving, the global augmented reality market is segmented into Fully Autonomous and Semi-Autonomous.
Advancements in the display glass technology coupled with proliferating demands for driver assistance systems are anticipated to drive the global automotive augmented reality market during the forecast period.
Increasing measures by automotive OEMs to ensure driver safety and guidance system integrations is providing new opportunities to the market players operating in the automotive augmented reality market..
Higher technological integration costs is a major restraining factor for the automotive augmented reality market.
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IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
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